ADA Compliant Website Design
ADA compliant websites are a thing — a big thing. For those of you who don’t know, the federal Americans with Disabilities Act (ADA) represents this standard. It is often associated with many physical locations and accommodations that businesses must adopt so that people with disabilities can see their websites. This is why ADA compliant website design is getting popular nowadays, and why everyone should learn more about it.
Some of the questions you might have at this point include:
- Is my website ADA compliant?
- What is an ADA compliant website cost?
- What does an ADA compliant website look like?
- Are there any clear regulations and ADA requirements for websites?
- How can one develop an ADA compliant website?
What Is ADA Compliance?
As we said before, ADA is an act which passed in 1990. It basically prohibits discrimination against people with disabilities and makes sure that everyone has the same rights and opportunities when looking at a website.
So, ADA compliant websites need to be present in all sectors, whether the websites are managed by public institutions or private entities that are open to the public. In 2010, the Americans with Disabilities Act (ADA) Standards for Accessible Design was passed. With this, the law requires all electronic and information technology entities (like websites) to be accessible for people with disabilities such as vision impairment and hearing loss.
ADA Compliant Website Checklist: Are There Any Guidelines?
Despite the fact that there are still no clear rules as to designing an ADA accessible website, businesses should still provide an accessible virtual presence that accommodates all users with disabilities.
Now, the rule states that:
- If you are a business benefiting the public
- If you are a local, state, or government agency
- If you are a private employer with 15 or more employees
You simply must follow the ADA website compliance and be compliant with all ADA regulations.
As some attorneys note, “there is no federal direction” on how to make your website ADA compliant or any ADA compliance website test you can check out online. However, what we know and are set as a legal requirement is the WCAG set of rules, explained below.
WCAG (Guidelines) For People with Disabilities
The Web Content Accessibility Guidelines (WCAG) are not a legal requirement, but a common reference point for all businesses that are looking to improve their digital accessibility. In that manner, there are currently three versions of WCAG (1.0, 2.0 and 2.1).
While the WCAG Version 2.0 replaced the WCAG Version 1.0, the brand new 2.1 Version is basically an extension of the former. There are three levels of conformance, including A (bare minimum level of accessibility), AA (target level of accessibility meeting legal requirements) and AAA (exceeds accessibility requirements).
Under the latest WCAG Version 2.1 guidelines, we can see that in order to have an ADA compliance website design, your website needs to be:
- Perceivable – The content on your site should offer alternatives to text (usually audio ones) or assistive technology, helping sight-impaired individuals.
- Operable – This guideline is set in terms of navigation, making sure that disabled people can access your website and content with various keyboard options.
- Understandable – Your content should be easy to understand, readable and predictable, with some input assistance if needed.
- Robust – Essentially, you need to have content that is read by various devices and platforms (especially ones for people who use assistive technologies).
If you are able to meet all of these standards, it is safe to say that you have passed all the ADA guidelines for websites that are present now. More importantly, your website will be accessible to people with vision/hearing disabilities and/or cognitive, language or learning disabilities.
What do ADA compliance requirements say about websites?
Known as a complicated and often consuming story, the relationship between ADA and websites does not explicitly address online compliance. Title III of the ADA requires that every owner, lessor, or operator of a “place of public accommodation” provide equal access to all people who are meeting ADA standards for disability.
How to Design an ADA Compliant Website?
Knowing that the ADA requirements for websites are not as easy to follow as they sound, every business should be open to new opportunities and professionals in the field of ADA compliance website design.
For many, common sense indicates that a website should have certain technologies like audio (for vision impaired people) where voice reads the text on the screen back to the web visitor.
Having an ADA accessible website is key nowadays. There are requirements for federal websites and they are expected to also be present for all private websites owned by individuals or businesses.
Below, we are sharing some of the common methods businesses make sure their website is accessible and their web content can be read by people with disabilities.
ADA Compliant Website Checklist
- Alt tags for all images and other files – Alt tags are words which allow users with disabilities to read or hear alternative descriptions of some content that they are unable to view. They describe the objects in an image or video and the purpose they serve on the website.
- Proper markup techniques for structuring content – Elements such as the correct heading tags and HTML for ordered and unordered list can also help you getting an ADA compliant website. The content should be always presented in a meaningful order and sequence and it must read properly.
- Element color – The use of one color should be avoided, and there must be a color contrast ratio of at least 4:5:1 between the text and background.
- Element size – Similar to color, your elements and text need to come in different sizes – text must support resizing up to 200% without causing problems for people trying to read it.
- Text transcripts for audio/video content – ADA compliant websites have text transcripts which help hearing-impaired users to understand content that would be otherwise inaccessible to them.
- Language on site – You should make it clear what language your site is written. This helps users who utilize text readers to better translate or hear the text that is present on your website.
- Alternatives for input errors – The ADA requirements for websites suggest that users can encounter input errors because of their need to navigate the website differently. In such cases, you should learn how to design an ADA compliant website and offer recommendations to your visitors.
- Consistency in layout – Your website layout should be consistent. This means that all of your menus, inks and buttons should be organized in a way that they are clearly moved away from one another and easily navigated throughout the site.
If you are still unsure on how you can make your website ADA compliant, you can consult with an attorney who specializes in disability law or get an ADA compliant website cost from Devine Solutions Group.
For businesses that are ready to make these changes to their websites, reading the ADA requirements for businesses and detailed guidelines is a must.
‘What If I Don’t Design an ADA Accessible Website?’
Businesses without ADA compliant websites will be put in the “failure to comply” category, which means that they could receive lawsuits moving forward. Some sources say that depending on the state, a fine for this can reach a sum of up to $50,000.
Reports show that from 2017/2018, the number of lawsuits for ADA website compliance increased by 177%, and there have been more than 2,258 filed in 2018 alone which is up from the 814 in 2017. Even though New York and Florida are dubbed as the busiest jurisdictions for cases like these, even fourteen other states are making the charts, including Texas, California, Virginia, Ohio, Pennsylvania, Massachusetts, and Illinois,
However, the most important point here is that without ADA compliance for websites, businesses may lose on a lot of customers. Furthermore, ADA compliant websites are indexed and crawled by search engines in an easier way, pushing their position up in the rankings and getting the entire content in front of every user.
Don’t Fall in A Trap: Complying with ADA Means Complying with The Law
Since ADA is a new act that was brought to users by the public, complying it means complying with the law. In times when a lot of companies see this form of compliance as a trend, our most honest advice is to note waste your money buying any plugin, add-on or anything automatic as a solution to making your website accessible.
Instead, you should focus on the core design and changing it from scratch. No subscription in the world can make the text look ADA compliant and no plugin or add-on can dramatically change its design or elements.
It is up to you to figure out and ask “is my website ADA compliant” before seeing what to do.
We can provide a free ADA compliance audit for your website.
Explore Our Affordable Website Design Services
At Devine Digital Marketing, we completely understand how important ADA website compliance is. We also know that there is absolutely no reason for you to spend money on toolbars, plugins and add-ons that are guaranteed to produce ADA compliant websites.
Instead, our California digital agency has its own state versions of the Americans with Disabilities Act (ADA) which are already available for many clients. While some of you may see ADA as a loophole in the law, the smartest decision you can do is take advantage of it and make your website ADA compliant before it is too late.
In the end, we are listing the six biggest reasons why your website should be ADA compliant:
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