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high performing gmb listing
Digital Marketing

The Crucial Elements Behind A High-Performing GMB Listing

Information is at our fingertips, and businesses should make most of it. So, instead of focusing on too many channels, every local business should start by optimizing their Google My Business (GMB) page and ensure that they first get the local traffic before strategizing on how to tap into a broader audience.

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recession proof your business
Business

Recession Proof Your Business

The tsunami of problems caused by COVID-19 in 2020 continues to hurt brick-and-mortar businesses. For those of you who don’t know, these are businesses that operate solely from their physical presence, whether stores, offices, or showrooms.

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Brand Archetypes: What are they and Which One Are You?