Three Actionable SEO Insights Google’s CEO Wants You To Know
Everyone knows that Google is the leader in the Search Engine Optimization (SEO) space. SEO trends are changing and we should all be more aware and play the game by the rules of its founder.
According to Sundar Pichai (Google’s CEO), this year is bringing a lot of changes in the way you website is optimized.
As he said during the latest Congressional Hearing on Capitol Hill, the rules of the SEO game are quite clear:
“Any time you type in a keyword, as Google we have gone out and crawled and stored copies of billions of [websites’] pages in our index. And we take the keyword and match it against their pages and rank them based on over 200 signals — things like relevance, freshness, popularity, how other people are using it. And based on that, at any given time, we try to rank and find the best search results for that query. And then we evaluate them with external raters, and they evaluate it to objective guidelines. And that’s how we make sure the process is working.”
However, it is the “relevance, freshness and popularity” in this that are constantly changing. Below, we are showing the main insights from each of these three factors for a better performance in search.
What your business does should be relevant enough to the needs of your audience. As a general rule, you should make sure that this is clearly outlined in your marketing strategy and across all of the social media platforms where you maintain your presence.
So, instead of focusing on what is important to you to broadcast, focus on the people that you are trying to reach and their actual needs, goals and habits.
Fresh content is something that every reader is looking for. Industries are changing and in yours, you should position yourself as the expert in your field. Make sure to focus on what’s latest and most exciting in order to gain a unique competitive edge and show your innovation.
The value you offer, in terms of your brand, should be aligned with your ideal client avatar— the personas you want to connect with in order to be popular. Search engines are based on algorithms and artificial intelligence which can tell whether your content is in line with this. In other words, you should provide actionable insights across every line of text on your blog in order to rank high, regardless of the complexity of search.
Time for action?
SEO is more than important — in fact it is the driving part of your digital marketing strategy. As a top digital marketing firm, we are highly experienced with all the perks of having SEO effectively implemented in your strategy.