You can be smart, talented, and have a great flow of energy, clients and profits. However, there comes a point in time when you’ve got to grow your business. You’ve heard the old adage, “either grow or die” right? Well it’s true.
Digital marketing is a practice of marketing online using digital resources such as website design, SEO, Social Media and so on. Digital sales and building brand awareness have been the top digital marketing business development priorities for years. If you’re not online, you virtually don’t exist.
So, the strategy you need to employ is obviously a combination of social media, SEO and content marketing.
However, you should be aware of some pitfalls regarding digital marketing. To assist you, we are listing the most common mistakes that entrepreneurs make when growing their business.
Mistake #1: Worrying Too Much About Social Interaction
You’ve been there before — worrying about how many likes you got on Facebook, what’s your retweet rate on Twitter or how many people viewed your Instagram Story.
Even though metrics like this are important, they aren’t the only things you should worry about. Believe it or not, some of this social interaction isn’t contributing towards your lead generation—mostly because a large percentage of them are fake. In other words, many people who like or engage on social media don’t actually click on the link or read through the materials. This issue provides a false sense of online positioning.
Instead of focusing on this, start generating a small and engaged community of followers that are actually interested in your products or services such as Facebook Group or Community. Measure engagement here and then publish content to your audience’s comments, etc. and repeat. Make note of which posts are getting interaction that results in ROI – and use the results to identify new loyal customers. Be sure to lead from purpose and not “selling”. You want to always be adding value and information that supports your audience. This is exactly how you build loyalty and trust with your ideal client.
Mistake #2: Being A Copycat
Identifying your competitors and watching what they do and how they behave is fine. However, don’t copy what it is they do and how they go about building or promoting their business, you’ve got to be original and stay true to your purpose. This will position you as authentic and recognized as a expert in your respective field.
While it is generally okay to use others’ success as your inspiration, make sure not to follow your competitors too closely. You should know that the road to success is paved with bricks made of creativity — so make sure to stand out with purpose and originality so that you can persist and thrive consistently. Think of what you’re doing as a movement vs. selling your product or services.
Mistake #3: Not Managing Your Time Effectively
Believe it or not, time management is one of the skills that can make or break a business. However, what’s strange is that most of the entrepreneurs go through 12 or 16 years of school without knowing (or not being taught) how to manage their time in the most effective way. Commit to a work/life balance —you deserve to.
In essence, time management is a science —with principles that work consistently that assist you with achieving enormous milestones. But unless you study this field, you won’t be able to achieve big things and successfully grow your business.
Now Is The Right Time To Grow Your Business
Now that you know just a few of the pitfalls that prevent you from growing your business, you should also know that our growth experts are constantly identifying new challenges that keep entrepreneurs from thriving and getting to the level they deserve.
We’re here to assist you with achieving the financial independence you require so that you can live the life you deserve. Call us today and let’s discuss your next best steps for growing your business prosperity through your purpose. 833-933-8463.