5 Crucial Elements Every Business Website Needs to Have

If you are ready to launch a website but lack ideas on where to start, this blog is for you. In the 21st century, there are very few successful businesses without a website. There are certain things that your website should have, regardless of your industry.

However, not many people understand the concept of a website and the key things it should feature. That is completely acceptable if the person or team that is designing their website knows the process and the right things to ask for. 

In today’s blog, we are listing some of the most important features that define successful websites. If you are designing a website for your business or side-hustle, here are the things you must provide to your web designer to ensure a successful project.

1.Solid Value Proposition

The first item on the list is a value proposition, which sets your business apart from the competition and communicates why your customers should act. You need a well-defined value statement to inform, educate and convince your potential customers to decide. The goal is to communicate the actual benefit and purpose of your product or service to your audience.

uber value proposition
Uber’s value proposition clearly communicates its brand mission, which is “the smartest way to get around.”

2.Call-To-Action

Next on the list is CTA or call to action. This is the part that encourages your website visitors to take the next step down your sales funnel. Not having a solid call-to-action puts you at risk of having interested people on your website who cannot figure out a way to conduct business with you. A CTA could be as simple as a “Buy Now” button for a product, a “Watch Our Video Demo” for software, or “Sign Up” for a course.

spotify call to action
Spotify’s call-to-action (CTA) button is “Get Spotify Free” which follows a slogan and a brief description of their business model.

3.Strong & Professional Branding

Many small to medium sized businesses underestimate the importance of branding. From the domain name to the color palette that you choose, this is also a very important decision to make and communicate with your website designer. After all, the branding is what will help people identify and remember you out there. For that to happen, you need a professional logo, good choice of colors, imagery, and fonts on your website – all reflecting your brand.

slack branding
The workplace communication tool Slack has vivid and memorable logo and branding, which is fun, exciting, and puts a great twist to the way people work together.

4.Clear and Strategic Navigation

If you are experienced in business, you probably know that sales happen in stages. Now, there are a handful of elements that visitors look for right away – and a clear navigation is one of them when those visitors are on a website. 

While some would look for the “About Us” page to read more about the business, others may want to check out the exact location of the (local) business in the “Contact Us” page. The best way to present everything to prospective customers is with a navigation bar that is prominent and where items are displayed clearly. If your business works in different verticals or you have products in many categories, you can group them all into dropdown menus, category teasers & more.

sephora navigation bar
Sephora has an effective website navigation bar – despite the brand’s large product offering, things are separated clearly in different categories in a pleasant dropdown navigation menu.

5. Compelling Content

If you expect people to spend time on your website, you should give them something useful and beyond just graphics and colors. We are talking about clear and engaging website content – everyone appreciates reading good copy and it’s the only way your website will get traffic (whether through search engines, lead magnets or social media marketing). 

To get started, put yourself in the shoes of your ideal customer and think about what they would want to see and know more about. Creating effective SEO content is not easy – and if you are stuck, our SEO copywriting experts can help you.

basecamp copywriting homepage
Basecamp is a project management software released in the 2000s and known for its great website copy, which connects with the reader and hooks them in with an additional paragraph.

Final Thoughts

We all know the Web is full of great websites, but also poorly designed ones. We hope the elements we listed above help you determine some of your website’s key features as well as opportunities to be converting visitors to leads.

If you want to see more of these crucial elements each website should have, follow Part 2 of this blog series, where we will unveil even more great examples of some of the things that make online users consistently convert.

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Beth

Beth

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