Marketing is one of the most vital processes in any business, regardless of type or size. Effective marketing leads to growth and the truth is, it’s not easy. Marketing-related tasks can be difficult to juggle and stay consistent, especially if you have a small team — or if it’s just you.
As a result, many business owners decide to outsource their marketing to professional agencies. Below, we discuss the value of outsourcing your marketing initiatives and show you some of the benefits.
What does outsourcing your marketing mean?
Outsourced marketing is the process of giving all or some of your marketing activities to a third-party. You can choose to outsource some, most, or all of your marketing activities which typically include the following:
- Digital Marketing Strategy
- Content Writing (blogs, articles, press releases, social media content, etc.)
- Website Design & Development
- Accessible And Inclusive Website Design
- Search Engine Optimization (SEO)
- Press Releases and Distribution Services
- Online Review & Reputation Management
- Social Media Marketing/Management (SMM)
- Graphic Design
The best way to see which of these you need to outsource is by communicating your business goals to a professional marketing agency and gaining insight as to their approach about the best methodologies to meet your goals.
Ideally, outsourcing your marketing efforts is best if you::
- Are planning for growth but don’t have (enough) people to actually do the work
- Are lacking marketing experience
- Need help with specific aspects of marketing
- Are you not seeing the results you wish to see with your current strategy.
The 4 Key Benefits Of Outsourced Marketing
Now, let’s see the benefits of outsourcing your marketing to a knowledgeable digital agency.
Now, let’s see the benefits of outsourcing your marketing to a professional marketing agency.
1. Save Time and Resources
Did you know that the cost of outsourcing marketing services is way more affordable than hiring one person as your Marketing Manager.
Many agencies have marketing experts across multiple disciplines that you get access to. Agencies usually offer many services that can be leveraged vs. you hiring one person to project manage in-house.
If you are launching new marketing or brand campaigns, you know how time-consuming that is, not to mention the time you will spend training your staff. With outsourced marketing support, you can reallocate your internal resources and align your core processes.
2. Access the Latest Technologies
Marketing agencies that are effective continually innovative and are constantly testing new technologies. Investing in new platforms comes with a steep learning curve – so, having a specialized marketing partner means you can benefit from their tools and guidance.
3. Improve Your ROI
Hiring a marketing agency needs to be a decision that takes your ROI requirements into account. The best way to define ROI success with marketing agencies is to ensure they are reporting on specific key performance indicators that highlight their efforts and results.
Working with an outsourced marketing agency gives you access to measurable results that you can track through the return of investment on your ongoing campaigns.
4. Gain a New Perspective
Change is difficult if you keep doing what you have been. Technology changes rapidly and the risk you have is you don’t know what you don’t know to level-up your business.
By outsourcing your marketing, you can avoid stagnation and leverage new technologies and platforms. This enables you to gain a new perspective which will help you get more customers.
Still Not Sure If You Should Outsource to A Marketing Agency?
If you are still not sure whether to outsource to a professional marketing agency or use your budget to hire more people in-house, our quiz can help you make a final decision.
Still In Doubt?
Choose Devine Solutions Group for Your Outsourced Marketing Needs
Devine Solutions Group is a multiple award-winning digital marketing agency based in Tracy, California. We plan and execute successful marketing campaigns for brands from all around the globe.
With us, you will improve your search rankings, lead generation, conversion rate, and brand authority, while getting access to the latest technology. Gain a fresh perspective and see how easy it is to reach your goals. Are you interested in hearing more?
Beth Devine is one of the most sought-after marketing experts in the nation. She is the founder and principal of Devine Solutions Group, an award-winning digital marketing agency headquartered in Tracy, CA. Connect with Beth by either calling 510-773-0528 or email her at firstname.lastname@example.org.