When new clients approach us, they want a website that is clean, fast, and responsive. We employ the same principles in our website design packages, including comprehensive SEO integration, once the website is ready to launch.
However . . .
In 99% of the cases, there is one thing that is slowing down a website launch. We are talking about content. Nowadays, people often overlook the value of content while attempting to make their website more visual.
But content is not only for search engines – but also for the people who will visit your website. Below, we are listing a couple of reasons why you need great content . . . and how you can get it.
Good Content Can Set Your Website Apart from Your Competition
While many see content as “the finishing touch” once a website is live and ready, we see it differently. Content should not be just attached to the website – it should be part of it from start to finish.
While all the other components of your website (such as design, visuals, videos, etc.) provide a secondary support role, the content should always be the driving force that informs, engages, and captures your prospective customers’ attention.
If you are still wondering why content should be the king of your website and not something you arrange afterward, we are listing a couple of facts.
Great Content Drives Lead Generation
Great content can help you find potential leads. By reading quality content, each person will be more likely to click your website, hire you, order your products, or buy your services.
Content Can Also Pre-qualify Your Leads
Aside from making a great impression on your website and other channels, content can help you pre-qualify leads, too. For instance, if your ad shows up on Google and has an inspiring copy in it, people will be clicking on your ad more than the other ads.
Content Improves Search Rankings
Content Also Improves Search Rankings
Content is the force that can help you rank higher in your local marketplace. The goal is to utilize the best search engine optimization (SEO) practices and write keyword-rich content that addresses people’s needs.
Good Content Gets Shared and Referenced Online
Great content does not go unnoticed. Whether it’s for your service pages, a blog page, or just the content within your banner, it will be shared and referenced more often online if it’s good.
Compelling Content Creates Buzz
Great written words can help you create buzz and inspire your readers to take some action. Whether it’s feedback in the form of a comment, a subscription to your newsletter, or a message on your Contact Us form, you will get more traffic and more sales opportunities.
So, the key to having a successful website has clear, relevant, and keyword-rich (SEO backed) content.
At Devine Solutions Group, we have a team of expert copywriters that can help you with your website content, ads, social media posts, text for banners, and more. Our copywriting services deliver a clean and crisp copy every single time.
